Consumer packaged goods marketing is becoming more growth oriented and AI enabled, allowing functions to rewire for speed and localization to create holistic value.
Education
- MSc, International Marketing, King's College London
- BSc, Economics and Management, Università degli Studi di Padova
Federica Furlan joined Boston Consulting Group in Milan in 2016 and has been part of the Chicago office since 2023. She works extensively across the US and Europe as a core member of BCG’s Consumer Goods and People & Organization practices.
Federica is an expert in organization and operating model design, general and administrative (G&A) and cost transformation, and M&A and post-merger integration. She works at the intersection of commercial strategy and organizational effectiveness, with a particular focus on large-scale post-M&A transformations, sales and marketing strategy and organization redesign.
In her recent work, Federica has led complex, multi-year transformations supporting global consumer companies as they redesign commercial, marketing, or end-to-end organizations; integrate acquisitions; and significantly change their operating models to unlock growth while delivering cost efficiencies.
Prior to joining BCG, Federica worked in marketing at L'Oréal, and in media at Omnicom.