Federico Fabbri leads Boston Consulting Group’s Technology, Media & Telecommunications practice for the US West system, and is a leading member of the Marketing, Sales & Pricing practice. He focuses on pricing and sales transformations for technology companies, and is an expert on go-to-market topics, including pricing strategy, discount management, sales force effectiveness, revenue operations, and tech ecosystem management. During his career at BCG, he has led multiple large-scale transformations.

In his recent client work, Federico has led an ecosystem orchestration project for a leading SaaS player, redesigned sales force incentives schemes and improved the quota-setting process for a tech vendor, developed the pricing architecture and discounting approach for a leading SaaS company, and designed an ML-based discount management system for a technology products manufacturer.


  • MBA, honors, Haas School of Business, University of California, Berkeley
  • Master’s in Communications, magna cum laude, University of Bologna