IT leaders are planning to increase spending, if cautiously, on key strategic initiatives over the next year, according to our latest IT spending survey.
Education
- MBA, honors, Haas School of Business, University of California, Berkeley
- Master’s in Communications, magna cum laude, University of Bologna
Federico Fabbri is the global co-lead for sales within Boston Consulting Group’s Marketing, Sales & Pricing practice. He also leads BCG's Technology, Media & Telecommunications practice for the US West system. Federico focuses on pricing and sales transformations for technology companies, and is an expert on go-to-market topics, including sales motion and architecture design, partnerships and channel orchestration, revenue operations management, pricing and discount strategy, and deployment of AI technology to drive sales team effectiveness.
In his career at BCG, Federico has led large-scale transformation of sales organizations. Recent examples include: reimagining sales processes and sales tech stack upgrade/re-platforming for a leading SaaS player, integrating the go-to-market teams of two large software companies, redesigning sales force incentives scheme and quota-setting process for a large tech vendor, and implementing AI-based discount management capabilities for a technology product manufacturer.
