Haytham Yassine specializes in large scale AI transformations and builds, product innovation around emerging technologies, and consumer loyalty and personalization. He is a core member of the leadership team driving Boston Consulting Group's AI-led servicing operations offerings, with a focus on generative AI. He is also part of the firm's Financial Institutions and Marketing, Sales, & Pricing practices leadership.

Haytham has led numerous customer service transformations for leading financial institutions including, building data-powered insights to identify and prioritize automation opportunities, designing end-to-end servicing experiences, building intent detection across complex call taxonomies, launching AI- and GenAI-powered self-service automation across voice and chat channels, and setting up agent-assist capabilities for contact center teams.

In financial services, Haytham supports clients on their broader enterprise AI and GenAI agendas, helping identify, prioritize, and build AI use cases. He steered the build and launch of a next-generation digital bank serving retail clients and small and medium-sized businesses. He has also helped clients develop strategies and offerings in the DeFi (decentralized finance) space, with a focus on blockchain solutions in payments.

In retail and consumer goods, Haytham has supported clients on their AI use cases, covering personalization, demand forecasting and workforce optimization, and pricing. He has also helped retailers run customer analytics and redesign and optimize their loyalty programs to improve customer experience and profitability.