Iana Kouris is a core member of BCG X, Boston Consulting Group’s tech build and design unit. She is head of design for Central and Eastern Europe for BCG X, and leads customer experience work in that region. Iana combines a human-centered design approach with her management background and tech expertise to achieve results for her clients. She is also a core member of the firm’s Marketing, Sales & Pricing practice.

Iana has 15 years of experience in leadership roles spanning business, design, and tech. She has particularly deep expertise in customer experience, innovation, and design management, including customer journey redesign, product design, design thinking, and service design.

Before joining BCG, Iana worked at Nokia and Nokia Bell Labs for six years. She spent the first seven years of her career in management consulting at McKinsey & Company Inc.


  • PhD, business administration, RWTH Aachen University
  • Diploma, mathematics, University of Bayreuth
  • BA, philosophy and economics, University of Bayreuth
  • Undergraduate Diploma in Fine Arts, Nizhny Novgorod Fine Arts School