Connect with Jerry Wang to unlock insights and solutions.

Headshot of BCG expert Jerry Wang

Jerry Wang

Principal Boston

Education

  • MBA, cum laude, Quantic School of Business and Technology
  • MS, data science, Columbia University
  • MA, applied economics, Georgetown University
  • BS, biological sciences, Fudan University

Jerry Wang specializes in developing and scaling AI-driven marketing and personalization platforms at Boston Consulting Group. He has expertise in GenAI agents, recommendation systems, and data-driven experimentation and measurement to transform how organizations create, deliver, and optimize customer engagement.

Jerry leads BCG’s Future of Marketing product offering, creating a suite of GenAI-powered marketing agents that automate insight generation, campaign design, content origination, and performance measurement workflows, deployed across various industries.

He also founded and scaled Media Optimization, BCG’s proprietary platform for automated media campaign design, testing, and measurement; and was a founding member of Fabriq, BCG’s marketing personalization AI platform.