Managing Director & Partner
Jimmy Royston is a member of the Consumer Goods practice at Boston Consulting Group. He predominantly serves clients in the food and beverage and VMHS (vitamins, minerals, and health supplements) space, but has experience working across many other categories including personal care, home care, and fashion.
Jimmy works with his clients on a wide range of topics, most prominently growth strategy, demand-centric growth, ecommerce strategy, pricing/net revenue management, innovation, and go-to-market. He has run many portfolio and brand strategy projects with his CPG clients across geographies with a strong reliance on demand-centric growth consumer research.
Alongside his client work, Jimmy serves as the Pride@BCG New York System Lead. Before moving to New York, Jimmy spent several years in BCG's Amsterdam office working in many European countries. He is professionally fluent in Dutch.
The online-shopping wave is about to crest, so it's time to get creative with new strategies for attracting and serving customers on digital channels.
As the natural-products segment expands and matures, the challenge is to determine where to invest. Our research points to five opportunities for the fastest growth.