Perspectivas das empresas tecnológicas da América Latina: GenAI pode reduzir custos de atendimento ao cliente em 70% e aumentar a eficiência na produção de conteúdos.
Education
- MSc, management of technology (as a Sloan Fellow), Massachusetts Institute of Technology
- MBA, Tuck School of Business, Dartmouth College
- Business Engineering, Universidad De Chile
Julián Herman was instrumental in founding, and now leads, Boston Consulting Group’s Platinion practice in Iberia, Brazil, and Spanish-speaking South America (ISA). At Platinion, the belief is that leading-edge organizations are bionic, adeptly merging human insight with technological prowess.
With over two decades in consulting, technology, and digitization, Julián has consistently collaborated with elite global firms, addressing their most crucial challenges and initiating groundbreaking digital ventures.
Within BCG X—BCG's dedicated tech build and design unit—Julián helms the local AI, software, and design lines of business, harnessing avant-garde technological insights, intricate design sensibilities, and entrepreneurial vigor to drive digital transformation and scale innovation in organizations.
Julián is an active member of the Latin American entrepreneurial ecosystem, serving as a startup/venture accelerator advisor, an Endeavor mentor (for the past 15 years), and an angel investor. He is currently teaching in the MBA and Master of Innovation programs at the Universidad Católica de Chile.
