Juliana Sguerra joined Boston Consulting Group in September 2019. Juliana is a member of the Financial Institutions practice and leads the Insurance practice for Spanish-speaking South America (SSA). Juliana was given the office leader role for BCG´s Bogotá office in January 2022. She also leads BCG´s SSA Diversity and Inclusion programs.

Within the Financial Institutions and Insurance practices, Juliana´s work has recently focused on bionic distribution; agile; and the use of analytics across marketing, sales, risk, and operations. She also works with clients on digital and ecosystems in banking.

Juliana’s clients have included universal banks, capital markets, institutional and retail banks, and insurance companies, and her work with them has covered topics such as strategy, positioning analysis, resourcing and performance, risk and portfolio management, and due diligence for acquisitions.

Before joining the firm, Juliana held a number of positions at Oliver Wyman in New York and Colombia.


  • MBA, New York University Stern School of Business
  • BSE, industrial engineering, University de Los Andes
Deep Expertise, Broad Experience