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Karin von Funck

Partner & Managing Director

Munich

Digital Transformation: Getting the Fundamentals Right

BCG’s Karin von Funck discusses the key characteristics of digital transformation “winners”: C-suite commitment and integration throughout the entire organization.

Karin von Funck joined The Boston Consulting Group in 2001. She is the global marketing partner for the firm’s Consumer practice leadership team.

Karin’s focus is on the fast-moving consumer goods (FMCG) sector, leading the sector in Germany, and on marketing and sales topics.

Though her project experience lies primarily in the consumer goods industry, Karin has worked in go-to-market (sales, marketing, digital, consumer insight, and pricing); operational and organization topics; and strategic (growth strategy, business model, and portfolio strategy) topics as well. She has worked for clients in Western Europe, Eastern Europe, the Middle East, and Africa.

Areas of Expertise

  • Fast-moving consumer goods
  • Digital transformation
  • Zero-based budgeting
  • Trade spend
  • Consumer insight and pricing
  • Promotion optimization
  • Ambition and growth strategy
  • Portfolio strategy

Education

  • PhD, business economics, Trier University
  • MBA, EGADE, Tec de Monterrey
  • BA, Reutlingen University
Experts
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