Lin An is core member of Boston Consulting Group’s Consumer and Global Advantage practices. Lin has substantial experience in retail, consumer, fashion and luxury, education, internet services, and technology companies in China, Japan, and the US. She has worked at both the firm’s Tokyo and New Jersey offices in addition to Beijing.

Lin works with leading companies on growth strategy, investment strategy, business turnaround, business portfolio, digital marketing and route-to-market, consumer engagement, business model innovation, and change management topics.


  • MA, Ohio State University/Sophia University, Japan
  • BS, physics, Peking University
Deep Expertise, Broad Experience