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Lin An is core member of Boston Consulting Group’s Consumer and Global Advantage practices. Lin has substantial experience in retail, consumer, fashion and luxury, education, internet services, and technology companies in China, Japan, and the US. She has worked at both the firm’s Tokyo and New Jersey offices in addition to Beijing.

Lin works with leading companies on growth strategy, investment strategy, business turnaround, business portfolio, digital marketing and route-to-market, consumer engagement, business model innovation, and change management topics.

AREAS OF EXPERTISE

EDUCATION

  • MA, Ohio State University/Sophia University, Japan
  • BS, physics, Peking University

Publications and Videos

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Social Commerce Is Remaking Online Shopping

If done right, this increasingly popular offshoot of e-commerce can benefit consumers, tech platforms, and brands. Here are four social-commerce archetypes companies can follow.
Deep Expertise, Broad Experience