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    Build for the Future
    BCG’s research reveals six key success factors and the steps companies need to take today.

Mai-Britt Poulsen, a BCG managing director and senior partner, discusses the first pillar of the transformation framework.

Mai-Britt Poulsen is the managing partner for Boston Consulting Group in the UK, Ireland, the Netherlands, and Belgium. She was previously the firm’s global chief of staff and a member of the firm’s Executive and Operating Committees.

Prior to this, Mai-Britt was the managing partner for BCG in Denmark and is a core member and client service partner of the Consumer and Transformation practices.

She specializes in retail and consumer goods and has significant experience in large-scale transformation and performance improvement programs; corporate strategy and M&A; go-to-market strategies; and topics such as leadership, change management, and enablement.

Mai-Britt is also passionate about diversity and inclusion and is actively involved in the firm’s partnership with UN Women.

Before joining BCG, Mai-Britt worked with Nordea Corporate Finance.

AREAS OF EXPERTISE

EDUCATION

  • MSc, finance and accounting, Copenhagen Business School
  • MSc, finance, Stockholm School of Economics
  • BS, international business, Copenhagen Business School
  • BS, finance, New York University Stern School of Business

HONORS AND AWARDS

  • Ernst & Young Scholarship, best master’s thesis of the year, Copenhagen Business School
  • BCG Scholarship for study abroad as a part of master’s thesis

Publications and Videos

Growth Mindset for Resilience Strategy

Nearly 75% of companies try to create growth in times of volatility and uncertainty, but a mere 14% actually deliver. BCG’s Mai-Britt Poulsen explains how leaders can bring strategic clarity and faster decision making to their organizations.

Bringing the Charm Back to Pandora: The CEO Talks Transformation at the World’s Largest Jewelry Brand

Pandora CEO Alexander Lacik describes the three-pronged turnaround program that helped his company revive excitement about the brand and reconnect with customers—while also radically reining in costs.

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Finding the Value in Diversity: Diversity and Inclusion Isn’t Just a Fix

Leaders must step back and rethink their approach to diversity and inclusion. Read how companies that leverage diversity enhance their competitiveness.
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Leading Through the Big Transition to the New Reality

Emergence from the pandemic will depend on human behavior, people feeling safe in the world and in the workplace, and workers becoming healthier and more productive. This is largely a project for the private sector.

Recapping the 2021 Virtual Davos Agenda

Coming off of the heels of the first-ever virtual Davos, CEO Rich Lesser and Managing Director & Senior Partner Mai-Britt Poulsen sat down to discuss what took place during WEF's annual event, and how it will shape the views of business leaders in 2021.

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COVID-19 Response: Big Decisions for CEOs Right Now—and Urgent Questions About the Time After

Here’s how to make the right calls for today and explore critical long-term questions about what happens after the outbreak.
Frontline Leaders Who Make or Break Progress on Diversity

It’s Frontline Leaders Who Make or Break Progress on Diversity

Senior executives set the strategic agenda, but it’s up to line managers to implement change on the ground. No inclusion effort can succeed without their buy-in.
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Gender Diversity in AI

Why companies and organizations need to consider bias in AI.
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Optimistic, Collaborative, Persistent

The future will not be as dire as many predict—so long as we work together to meet our most pressing challenges and apply the solutions with diligence and consistency.
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How Nordic Companies Can Win the '20s

Companies in the region have many strengths to build on, and challenges to face, as they chart their course for the coming decade.
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Bringing Science to the Art of CEO Succession Planning

By adding a systematic approach to a process often driven by instinct, boards can ensure that they select the right leader at the right time.
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As Their Lead Slips, Nordics Look to Revitalize Growth

In the past, these countries have enjoyed levels of success that belie their small size. To keep that going, both government and the private sector need to transform themselves.
Mai-Britt Poulsen