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Marc Schuuring is a core member of Boston Consulting Group’s Tech & Digital Advantage and Consumer practices. Within the Consumer practice, he focuses on retail and fashion.

Marc has deep experience in technology-enabled strategies, transformation, and enterprise architecture. Since joining BCG in 2010, he has worked across numerous industries, with a primary focus on consumer goods, retail, and travel and transportation.

Marc helps companies attain competitive advantage through technology-enabled business models and processes, and assists organizations in providing world-class technology-enabled services. He specializes in helping boards navigate technology strategy, transformation, sourcing, organization, and performance. Marc leads BCG’s Data & Digital Platform (DDP) offering, providing leading enterprises with a fast, proven path to digital leadership..

Before joining BCG, Marc worked as an executive partner for IT strategy and transformation at Accenture. During his time there, he set up and ran e-business IT at KLM Royal Dutch Airlines.

AREAS OF EXPERTISE

EDUCATION

  • Master’s degree, electrical engineering, Delft University of Technology

Publications and Videos

Driving Innovation with Data: Amazon’s Formula for AI-Enhanced Growth

Unlocking the power of data through AI, a layered digital platform approach empowers businesses like AWS to drive customer value, long-term growth, and transformative innovation.

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Is Your Cloud Transformation Struggling? Here’s How to Fix It.

With the recent wave of innovation in AI and generative AI technologies, the stakes are getting high for companies that cannot transition to the cloud and leverage these new cloud-based tools.
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Leaders in Data and AI Are Racing Away from the Pack

Top companies have adopted and scaled four times more data and AI use cases across their businesses than laggards, and the average financial impact is five times greater.
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The Solution to Data Management’s GenAI Problem? More GenAI.

For many companies, data governance is already a pain point, the work too manual and tedious. Generative AI increases the burden but, smartly applied, can reduce it instead.

BCG U’s Digital + AI Accelerator

BCG U’s Digital + AI Accelerator program is designed to transform your organization with the skills required to leverage AI and generative AI at scale. Developed in partnership with Harvard Business School’s Karim Lakhani, the program blends theory and hands-on experiences to provide tailored upskilling solutions that unlock critical capabilities to meet you where you are in your digital and AI journey.

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Is Your ERP System Lean and Human-Centered?

Companies have reinvented their business models, IT architecture, and ways of working. So why are they taking an outdated—and largely unsuccessful—approach to ERP?
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Don’t Manage Your Digital Platform Like a Shared Service

Digital platforms are fast and efficient—but development often goes wrong. By avoiding the traps that hinder platform development, companies can improve performance and innovation.
A Ninety-Day Plan to Build a Data and Digital Strategy - Rectangle

A Ninety-Day Plan to Build a Data and Digital Strategy

To swiftly achieve the goals of a transformation, the business and IT sides must jointly match the business strategy to the company’s data assets and architecture.
A Guide to IT Innovation for Packaged Goods Makers - rectangle

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Create a Business-Led Tech and Data Platform

Your tech upgrades in a digital transformation should be aimed at creating a modular, flexible, and interoperable technology and data platform aligned with business needs.

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Five Ways to Make Platform-Based IT Organizations Work

Platform-based organizations are in the best position to master the intertwining of technology and people that is vital to becoming a bionic company.
Digital Acceleration

Digital Acceleration Is Just a Dream Without a New Approach to Tech

To accelerate a digital and IT transformation and build value faster, focus on business outcomes and decouple the digital transformation from core system replacement.