Marco Werner

Managing Director & Partner Los Angeles

Generative AI
Go-to-Market Strategy for Emerging Markets
Marketing and Sales
Pricing and Revenue Management
Responsible AI
Sales Channel Strategy
Salesforce Value Accelerator
Strategic Planning
Technology Industry
Value Creation Strategy

Education

Masters in international management, University of St. Gallen
MSc, Finance and Strategic Management, Copenhagen Business School/CEMS
BSc, Business Administration, Ludwig-Maximilians-Universität München

Marco Werner is a core member of Boston Consulting Group's Technology, Media & Telecommunications and Marketing, Sales & Pricing practices. He specializes in go-to-market transformations and diagnostics, go-to-market architecture design, revenue operations, strategy definition, and demand generation in B2B tech. He is currently also focusing on AI in sales/revenue operations.

Before joining BCG, Marco worked at Premier Marketing Group Holding GmbH, Volkswagen Group China, PANDORA A/S logo, and Greenhill & Co.

Marco Werner

Education

Publications and Videos