Managing Director & Senior Partner
Seattle
Mark Abraham
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at BCG. He also launched and leads the firm’s personalization capability.
Since joining BCG in 2004, Mark has helped clients use data and technology to deliver one-to-one breakthrough customer experiences across channels. He has acquired deep knowledge and expertise by advising iconic clients in food and beverage, retail, consumer packaged goods, and apparel, as well as a broad range of other categories. Mark has also led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.
He has built some of the firm’s largest ventures and AI platforms, including Fabriq by BCG, a personalization platform that accelerates personalization.
Mark coauthored the book Personalized: Customer Strategy in the Age of AI, which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
Brands that score well on BCG’s personalization index grow 10% faster than do laggards, according to BCG’s Mark Abraham. But the initiative must start at the top.
In BCG’s new book, learn how industry leaders are making personalization a strategic priority, building competitive moats--and seizing their piece of the $2 trillion growth pie.
Customers have come to expect personalization. Brands should start with the messaging and use data as fuel to power an “intelligent experience engine.”