Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at BCG. He also launched and leads the firm’s personalization capability.

Since joining BCG in 2004, Mark has helped clients use data and technology to deliver one-to-one breakthrough customer experiences across channels. He has acquired deep knowledge and expertise by advising iconic clients in food and beverage, retail, consumer packaged goods, and apparel, as well as a broad range of other categories. Mark has also led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.

He has built some of the firm’s largest ventures and AI platforms, including Fabriq by BCG, a personalization platform that accelerates personalization.

Mark coauthored the book Personalized: Customer Strategy in the Age of AI, which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.


  • MBA, high distinction, University of Michigan Ross School of Business
  • BA, business studies, Oxford Brookes University