Mark Austin joined The Boston Consulting Group in 2017 as the global topic leader of cost and zero-based budgeting (ZBB) for the firm’s Consumer practice.
 
Prior to joining BCG, Mark spent 16 years at Accenture where he led the consumer goods business for Europe, Africa, and Latin America. During those years, he worked on ZBB with many top consumer goods companies and was heavily involved in the cost restructuring within the consumer goods industry driven by 3G capital. Prior to Accenture, he worked with Allied Domecq, ABF, and Diageo, where he led projects on supply chain post-merger integration.

AREAS OF EXPERTISE

  • Zero-based budgeting (ZBB)
  • Category management
  • Cost restructuring
  • Consumer goods
  • Retail operations
  • Post-merger integration
  • Merchandising
  • Business Services

EDUCATION

  • MA, Honors, University of St. Andrews

Publications and Videos

To Make Zero-Based Budgeting Work Change Behavior

To Make Zero-Based Budgeting Work, Change Behavior

ZBB is a powerful—and increasingly relevant—clean-slate approach to resource allocation. But to implement it successfully, companies must change their organizational mindset.
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Reset Your CPG Portfolio for Growth Now

It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
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Why Zero-Based Budgeting—and Why Now

ZBB is a discipline for all seasons. But the benefits are more potent when it’s implemented before a downturn.
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Reinventing the CPG Supply Chain with Zero-Based Budgeting

Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
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Zero-Based Budgeting Comes to Business Functions

To prime your white-collar processes for digital (or any) transformation, drill down to the process essentials.
Deep Expertise, Broad Experience