Mark Austin
Managing Director & Senior Partner
London
Mark Austin joined The Boston Consulting Group in 2017 as the global topic leader of cost and zero-based budgeting (ZBB) for the firm’s Consumer practice.
Prior to joining BCG, Mark spent 16 years at Accenture where he led the consumer goods business for Europe, Africa, and Latin America. During those years, he worked on ZBB with many top consumer goods companies and was heavily involved in the cost restructuring within the consumer goods industry driven by 3G capital. Prior to Accenture, he worked with Allied Domecq, ABF, and Diageo, where he led projects on supply chain post-merger integration.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
ZBB is a discipline for all seasons. But the benefits are more potent when it’s implemented before a downturn.
