Managing Director & Senior Partner, Global Leader, Zero-Based Budgeting
Mark Austin joined The Boston Consulting Group in 2017 as the global topic leader of cost and zero-based budgeting (ZBB) for the firm’s Consumer practice.
Prior to joining BCG, Mark spent 16 years at Accenture where he led the consumer goods business for Europe, Africa, and Latin America. During those years, he worked on ZBB with many top consumer goods companies and was heavily involved in the cost restructuring within the consumer goods industry driven by 3G capital. Prior to Accenture, he worked with Allied Domecq, ABF, and Diageo, where he led projects on supply chain post-merger integration.
ZBT can do much more than inject cost discipline—it can help companies maintain their strategic momentum even amid difficult economic conditions.
Aggressive cost cuts may be tempting, but they often leave companies less equipped to compete. Instead, companies should apply an old idea made new: zero-based budgeting.
The best approach to zero-based transformation comes from treating all spending as investment and making the CFO a key strategist for generating value.
The investment category owner is the key to success for any zero-based program. It’s also a proving ground for the next generation of company leaders.
When the dust of your zero-based transformation has settled, how do you ensure that the benefits endure?
ZBB is a powerful—and increasingly relevant—clean-slate approach to resource allocation. But to implement it successfully, companies must change their organizational mindset.
It's time to review the dramatic changes inspired by the pandemic—and lock in the ones that will help your company grow.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.