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Real Estate

Occupiers, investors, and service providers are thinking and acting in new ways to keep up with society’s changing relationship with the real estate industry. BCG’s real estate consulting experts help companies throughout the industry stay one step ahead.

Real estate constitutes the largest asset class in the world. However, despite that massive scale, the real estate industry has been slow to innovate. That’s now changing. Digital technology, urbanization, the emphasis on sustainability, and affordable building are pushing the industry to evolve. The pandemic has also led to a widespread reconsideration of buying habits and of how and where people want to live and work—all of which have wide-ranging implications for the future of real estate.

As these shifts continue to take hold, we expect to see a prolonged period of disruption and unprecedented change. BCG helps leaders in real estate capitalize on these changes with strategies tied to their organizations’ locations and asset classes.

How We Help Clients in the Real Estate Sector

BCG’s team of global real estate experts has deep experience across key pillars of the industry’s life cycle:

  • Invest. Our diverse team of real estate consultants works in all facets of asset and portfolio management, including with private equity funds, real estate investment trusts (REITs), sovereign wealth funds, and pension funds.
  • Transact. From major commercial real estate brokerages to online real estate marketplaces, we support some of the biggest names in the industry.
  • Build. BCG regularly advises real estate builders, developers, and construction project managers on the development of real estate to support decision making and ensure that they operate effectively and efficiently.
  • Manage. We support leading property and facilities management players around the world as well as major corporations in determining how the future of work will affect their use of space and real estate management.

Depending on the needs of a project, we integrate real estate and technology and draw from the expertise and capabilities of BCG’s work in industries that affect real estate, including infrastructure, transportation and logistics, and cities of the future.

Our Real Estate Industry Client Success

Our real estate consultants work with clients across the industry value chain and in all real estate asset classes. Examples of our clients' success include:


Our Solutions for the Real Estate Sector

Our real estate consultants regularly collaborate with BCG specialty services, including the following.

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GAMMA GeoAnalytics

This subteam within GAMMA, BCG’s global data science and advanced analytics unit, works on projects developing geospatial analytics and tools. GeoAnalytics delivers timely and accurate business intelligence and leading-edge visualizations designed to help real estate clients solve their most pressing business problems.

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Transformation Management

BCG’s business transformation consultants help CEOs and business leaders deliver rapid, visible, and sustainable step-change improvement in business performance while strengthening their organizations and positioning them to win in the years ahead.

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BCG Digital Ventures

Our innovation arm partners with the world’s most influential companies to incubate, launch, and invest in game-changing businesses.

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BCG Platinion

Our technically minded specialist group, Platinion, designs, builds, and implements the platforms, digital products, and IT architectures that transform clients into more autonomous, productive, and agile organizations.

Our Insights on Real Estate


A Framework for the Future of Real Estate

The impact of the pandemic and other related crises have underscored the need for buildings and cities to be liveable, sustainable, affordable and resilient. Explore our vision of the future of cities and buildings based on these four pillars.

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