Managing Director & Senior Partner
Mark Kistulinec is a member of the Marketing, Sales & Pricing and the Operations practices at The Boston Consulting Group and a founding member of the firm’s Atlanta office. He is a long-standing member of the leadership team for BCG’s North America region.
Since joining BCG in 1992, Mark has acquired deep expertise across a range of industries, advising clients on revenue enhancement and operational improvement. He has generated substantial value for his clients with customer-oriented strategies, programmatic execution, and change. Mark has extensive experience in large-scale programs, client enablement, and capability development.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
Advertisers that use advanced targeting techniques reach an engaged audience in ways that increase relevance and enhance the consumer experience.