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Martin Lüers is a member of the Industrial Goods and Technology Advantage practices at Boston Consulting Group and a member of the leadership team for machinery and automation. He leads climate action efforts within BCG’s machinery work.

Martin works for engineered products and infrastructure clients around the globe and is especially active in machinery and automation work. He also serves principal investors in these industries.

His work encompasses portfolio strategies and sales strategies. He is an expert in IoT-based business model transformations as well as investment plans, target screenings, due diligences, and large-scale transformations.

Martin previously worked as a project manager for Siemens AG, as a Manager for L.E.K. Consulting, and as a Principal for Roland Berger.

AREAS OF EXPERTISE

EDUCATION

  • Diplom Kaufmann, Friedrich-Alexander-Universität Erlangen-Nürnberg,
  • MSc, Information Science, University of Texas at Dallas

Publications and Videos

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The Green Tech Opportunity in Hydrogen

Hydrogen is on the verge of becoming instrumental in the fight against climate change—and providing a $200 billion revenue opportunity for machinery makers.
Energy windmills on a farm with a sunset

For Machinery Makers, Green Tech Creates Green Business

Machinery manufacturers provide the technology and equipment needed to reduce carbon emissions and mitigate the effects of global warming—a €10 trillion greentech opportunity through 2050.
Energy windmills on a farm with a sunset

Grüne Technologien für grünes Geschäft

Maschinen- und Anlagenbauer werden in den kommenden Jahren eine Schlüsselrolle in der Reduzierung klimawirksamer Treibhausgasemissionen übernehmen müssen. Ihre Waren und Dienstleistungen werden die Effizienzsteigerungen und technischen Innovationen ermöglichen, die notwendig sind, um den CO2-Fußabdruck von Endverbrauchern signifikant zu verringern. In dieser Studie analysieren wir die gesamten Treibhausgasemissionen 14 verschiedener industrieller Sektoren, die von Maschinenherstellern beliefert werden, sowie ihr jeweiliges Potenzial, diese Emissionen zu reduzieren, und die spezifischen Technologiehebel, die sie zu diesem Zweck einsetzen können. Die Bereitstellung der adäquaten Ausrüstung bietet eine Umsatzmöglichkeit von 10 Billionen Euro bis 2050.
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