Skip to Main

Martin Lüers is a member of the leadership team of Boston Consulting Group's Industrial Goods and Climate & Sustainability practices. He leads the firm's climate action efforts within machinery engagements.

Martin works for metals and engineered products clients from around the globe. He also serves principal investors in these industries. His work encompasses climate and sustainability, portfolio strategies, and sales strategies. He is an expert in value-based strategy development, business model transformations, go-to-market, M&A support, and transformations.

Martin previously worked as a project manager for Siemens AG, as a Manager for L.E.K. Consulting, and as a Principal for Roland Berger.

AREAS OF EXPERTISE

EDUCATION

  • Diplom Kaufmann, Friedrich-Alexander-Universität Erlangen-Nürnberg,
  • MSc, Information Science, University of Texas at Dallas

Publications and Videos

" "

Machinery Makers’ Golden Opportunity in the Green Economy

The market for the equipment and industrial systems needed to limit global warming will total $27 trillion through 2040—a huge opportunity for the companies involved.
""

The Green Tech Opportunity in Hydrogen

Hydrogen is on the verge of becoming instrumental in the fight against climate change—and providing a $200 billion revenue opportunity for machinery makers.
Energy windmills on a farm with a sunset

For Machinery Makers, Green Tech Creates Green Business

Machinery manufacturers provide the technology and equipment needed to reduce carbon emissions and mitigate the effects of global warming—a €10 trillion greentech opportunity through 2050.
Energy windmills on a farm with a sunset

Grüne Technologien für grünes Geschäft

Maschinen- und Anlagenbauer werden in den kommenden Jahren eine Schlüsselrolle in der Reduzierung klimawirksamer Treibhausgasemissionen übernehmen müssen. Ihre Waren und Dienstleistungen werden die Effizienzsteigerungen und technischen Innovationen ermöglichen, die notwendig sind, um den CO2-Fußabdruck von Endverbrauchern signifikant zu verringern. In dieser Studie analysieren wir die gesamten Treibhausgasemissionen 14 verschiedener industrieller Sektoren, die von Maschinenherstellern beliefert werden, sowie ihr jeweiliges Potenzial, diese Emissionen zu reduzieren, und die spezifischen Technologiehebel, die sie zu diesem Zweck einsetzen können. Die Bereitstellung der adäquaten Ausrüstung bietet eine Umsatzmöglichkeit von 10 Billionen Euro bis 2050.