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Nadjia Yousif is a core member of the Technology Advantage and Financial Institutions practice areas at Boston Consulting Group. Her work focuses on technology-enabled strategy, organization, and change management for the banking, payments, and insurance sectors. 

Nadjia has deep experience supporting clients as they assess the business value and operating model implications of emerging technologies and trends such as advanced analytics, robotic process automation (RPA), distributed ledgers, and open architecture. She is a lead on BCG cross-industry topic team for Blockchain and part of the core global team on advanced analytics for Financial Institutions. Nadjia is also the head of Diversity & Inclusion for BCG in the UK, and a passionate advocate for diversity in the workplace as well as women in STEM subjects. She has been recognized for her work within BCG and beyond, having placed on the HERoes 100 Women Executives List 2019

Nadjia joined BCG in 2004 in US and re-joined the firm in 2009 in London. She also worked for several years at UBS Wealth Management in New York.

Areas of Expertise

  • Leads BCG's Diversity and Inclusion efforts in the UK
  • Big Data and advanced analytics
  • Emerging technologies and digital disruption
  • Change management
  • Organization design
  • IT and operations in banking
  • Transaction banking


  • MBA from INSEAD
  • Dual BS, economics and management science, Massachusetts Institute of Technology

Honors and Awards

  • HERoes Senior Executive Role Model, Yahoo! Finance, 2019
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