Managing Director & Partner
Neetu Vasanta is a core member of BCG's Industrial Goods and Marketing & Sales practices. Neetu has extensive experience in the areas of go-to-market, organizational restructuring, supply chain excellence, and operational turnaround. She has worked with clients in the steel, cement, and infrastructure industries—as well as with major automotive, retail, and telecom companies—on new business build, demand planning, network planning, and new country entry strategy.
Neetu has written two reports in collaboration with the World Economic Forum that highlight scalable business models to target the next billions, and developed a joint report with the Confederation of Indian Industry on The Role of Organized Retail in Driving Inclusive Growth.
The report published in collaboration with the Omidyar Network India (ONI) evaluates the execution of RERA in India after five years of implementation and outlines actions needed to amplify its effectiveness as a regulator.