Managing Director & Senior Partner
Paris
Nicolas de Bellefonds is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading global efforts in building cutting-edge AI and digital systems that go beyond prototypes to transform clients’ core businesses. He also leads the firm’s work in digital and data-driven consumer engagement, and he is a core member of our Consumer and Marketing, Sales & Pricing practices. Nicolas joined BCG in 2006.
Nicolas specializes in leveraging digital, data, and advanced analytics to encourage revenue growth through digital marketing, targeted advertising, CRM, e-commerce, and omnichannel distribution.
His recent projects have included the transformation of the digital marketing capabilities of one of the world's largest FMCG's (including the transition to data-driven and programmatic marketing); the acceleration of top-line growth of a European Airline through personalized offers and digital marketing; and the personalization of pricing through advanced analytics for a B2B retailer.
Prior to joining the firm, Nicolas worked in financial auditing and transaction services at Ernst & Young and with Baracoda, a start-up specializing in wireless devices.
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BCG X is a real tech company within BCG—and much more. Join us as we continue to broaden the solutions we deliver to clients and revolutionize entire industries.
Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.
Over 70% of CMOs are already experimenting with generative AI—focusing on personalization, marketing operations, insights and innovation.