Managing Director & Senior Partner, Head of BCG Poland
Oktawian Zajac is a core member of Industrial Goods and Consumer practices at Boston Consulting Group.
Since joining BCG in 2004, Oktawian has focused on large-scale transformations, restructuring, due diligence, and cost-optimization projects in the industrial goods and consumer goods industries. Through his extensive project experience, he also has developed deep expertise in M&A and the post-merger integration of large organizations. Oktawian has advised leading global players on new market-entry strategies across geographies and has set up several innovative business models and ventures across the globe, including disruptive digital platforms.
Oktawian worked with leading players in Europe, Americas, the Middle East, and Asia.
In the report, we explore the fundamental question: could fashion in the metaverse become an opportunity for the fashion industry to reduce its carbon footprint from its traditional business, helping the industry to become more sustainable?
The fashion industry generates around 5% of global greenhouse gas emissions. Consumers are an important part of this ecosystem and the supply chains it incorporates. The report by BCG and Vogue Polska investigates consumer behavior, price sensitivity and the attitudes of Polish consumers towards eco-friendly and ethical purchases.