Senior Partner & Managing Director
Atlanta
Parmeet Grover is the Global Leader for Boston Consulting Group’s Marketing, Sales & Pricing practice in Industrials.
Parmeet works with clients in North America, Europe, and Asia on strategy, marketing and sales, and operational transformation. As a counselor and strategist, he has developed and executed strategies for significant organizational performance improvement across a range of B2C and B2B businesses, especially in the automotive and industrial sectors. He is currently working on elevating MSP capacities, specifically in the industrial goods space, and, with his team, is creating a Commercial Accelerator (Applied for a trademark for CA) for this purpose.
Parmeet is frequently interviewed on major and local media, including Bloomberg Reports, CNN, and The New York Times. He is a frequent speaker at automotive-industry and globalization conferences and forums. He is also an active board member for educational and charitable organizations, including Georgia Institute of Technology.
Parmeet has spent the majority of his career in the industrial goods space across three continents, including ten years as an executive at Michelin and 11 years at McKinsey & Company, where he was a Partner.
Autos represent one of the last areas of almost exclusively physical sales. The first companies to sell new cars online will be able to improve their market share and profit margins and reduce incentive spending.