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Pia Ostermann is a core member of Boston Consulting Group’s Consumer practice. She is the global knowledge team lead for digital marketing and beauty and personal care.

Pia joined BCG in 2019, and works with consumer clients on their strategies, including digital growth, digital marketing effectiveness and efficiency, branding and personalization.

Before joining BCG, Pia worked for over six years in the consumer industry in London, and spoke as industry expert on BBC Business News.

AREAS OF EXPERTISE

EDUCATION

  • MSc, International Business and Management, University of Westminster, London
  • BA, honours, Fashion Business Management, University of Westminster, London

Publications and Videos

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Beautifully Played—Finding Resilience in a Downturn

Beauty products have been famously resilient in times of crisis, and companies that make strategic, long-term investments will not only survive, but emerge ahead.