Resilient ASEAN economies face global pressures as UOB’s 2025 study reveals shifting consumer sentiment, shopping habits, and budget priorities. What’s shaping confidence across the region?
Education
- MBA, INSEAD
- BTech, mechanical engineering, Indian Institute of Technology Bombay
Prashant Choudhary is a core member of Boston Consulting Group’s Consumer; Technology, Media & Telecommunications; and Global Advantage practices in Asia Pacific. He advises consumer goods and telecommunications clients on strategy, go-to-market (route-to-market model design, digitization, sales and distribution, marketing, pricing, and customer support) within B2B and B2C contexts, as well as consumer insights, and revenue management. He is the firm’s GTM topic leader for Southeast Asia , and currently serves as the learning and development lead for consumer goods.
Prior to joining BCG, Prashant was with Procter & Gamble in Singapore and in India.
