Rafael Sa is a retail and e-commerce expert, and a member of Boston Consulting Group’s Consumer practice, with over 15 years of strategy consulting experience. He has worked in a variety of consumer industries in South America, including with leading players in grocery, pharmacy, electronics, home and furnishings, travel, fashion, and gas stations.

Rafael has deep expertise in growth strategy, transformation, M&A, post-merger integration, and due diligence in the retail space; as well as performance improvement through applying advanced analytics solutions to pricing and promotions, assortment planning and allocation, go-to-market, and supply chain optimization. In addition, he has accumulated extensive experience in the e-commerce, loyalty, and retail financial services landscape.

Before joining the firm, Rafael worked at Bain & Company in Rio de Janeiro for 15 years. Prior to that he worked at Whirlpool in Latin America.


  • BBA, Universidade de São Paulo