Ravi Prashad is a leader in BCG X, serving as the link between BCG's tech build and design unit and the firm’s Principal Investors & Private Equity (PIPE) practice in North America. Before taking this role at BCG, Ravi was a principal focusing on corporate development and digital in the PIPE, and Technology, Media & Telecommunications practices.

Ravi is an expert in applying big data to marketing, sales, and personalization opportunities in consumer-facing industries. He works with clients to scale up their capabilities and deliver tangible results from solutions powered by advanced analytics.

Outside of BCG, Ravi spent several years founding a successful big data marketing consultancy, creating leading-edge solutions for industries including hospitality and entertainment, retail, and private equity. Ravi began his career with financial services startups, leading technical architecture across digital, cloud, and AI.