Ray Yu is a founding member of Boston Consulting Group's Digital Marketing Accelerator (DMA) and a core member of the Consumer practice at the firm. His focus is on data-driven marketing and digital commerce. Since joining BCG, Ray has had extensive experience leading digitally enabled growth initiatives for retail and multi-brand consumer packaged goods clients, including in beauty, food and beverage, fashion, consumer durables, and OTC pharma. In addition, Ray works with clients in the automotive and travel industries.

Ray has had on-the-ground experience with clients across North America, Asia, the Middle East, Europe, and Africa.

AREAS OF EXPERTISE

  • Automotive Industry
  • Consumer Products Industry
  • Fast Moving Consumer Goods
  • Health Care Industry
  • Fashion Industry
  • Travel and Tourism Industry
  • Customer Experience
  • Digital, Technology, and Data
  • eCommerce
  • Marketing Function Excellence

EDUCATION

  • MBA, corporate strategy and finance, Duke University
  • BSc, industrial and system engineering, Georgia Institute of Technology