Influencer marketing is evolving fast. Precision campaigns that target emotionally connected consumers drive stronger impact and ROI through focused data, smarter strategy, and local activation.
Education
- MEng, University of Cambridge
- BA, University of Cambridge
Raymond Tsui is a core member of Boston Consulting Group's Consumer practice and a member of the leadership team for fashion and luxury in China and Asia Pacific.
He has experience in strategy, implementation, org design, ways of working, and digital capability build topics.
Ray works with multinational companies on growth strategy and digital acceleration and capability build to help them grow in Asia Pacific and China. He has over 15 years of helping MNCs define and implement sustainable growth strategy.
Prior to joining BCG, Raymond was a Consultant in the London office of Arthur D. Little