While influencer marketing has long been viewed as an “art”, requiring creative eyes to produce engaging, on-trend content, the future belongs to those who master the science behind it—embedding precision, structure, and performance tracking into every step.
Education
- MEng, University of Cambridge
- BA, University of Cambridge
Raymond Tsui is a core member of Boston Consulting Group's Consumer practice and a member of the leadership team for fashion and luxury in China and Asia Pacific.
He works with clients in the region, especially multinational companies, on extensive topics such as marketing and media, go-to-market, digital acceleration and capability build, and organization and governance. He has more than a decade of experience of helping multinational corporations define and implement long-term growth strategy in China and Asia.
Prior to joining BCG, Raymond was a Consultant in the London office of Arthur D. Little.
