Partner & Associate Director, B2B Marketing & Sales
Robert Archacki rejoined Boston Consulting Group in 2015. Rob is a core member of the firm's Marketing, Sales & Pricing Practice, and he also brings in-depth industry experience in the Technology, Media & Telecommunications (TMT), Travel & Leisure, and Consumer practices. He is a topic expert in e-commerce, web optimization, and precision digital marketing.
Rob’s consulting experience has centered on marketing effectiveness and digital strategy, including growth strategy, digital transformation, digital globalization, digital marketing, digital/social operations scaling, and online customer analytics. He has over 25 years of management experience, including roles in general management/operations, consulting, and agency leadership.
Before rejoining BCG full-time in 2015, Rob's prior roles included chief strategy officer at The Dialog Group, senior advisor to BCG's TMT practice, vice president/client partner at Razorfish, and executive director at Dell.
Advanced digital and data competencies—combined with human interaction and engagement—are indispensable to creating and scaling the high-quality B2B buying experiences that customers expect.
Combining mapping and geospatial data with customer demographics and preferences can help companies optimize pricing, products, and service delivery.
To win in B2B markets, companies must expand the scope of account-based marketing to cover hundreds, even thousands, of target customers. The challenge with that kind of ABE is getting marketing, sales, and service to work together. Here’s how ABE leaders are succeeding.
Customers expect a personalized shopping experience. All retailers—even leaders—must advance their capabilities to deliver it.
B2B marketers win when they use offline and online as mutually reinforcing channels. But to do so, they’ll need new techniques and a new way of thinking.
Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.
B2B companies need to transform the way they engage customers, use data and technology, structure their organizations, and acquire new skills.
B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.