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Robert Xu is a core member of BCG X and Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices. He works with clients on retail pricing and promotions, markdown, personalized deals, category management, supplier negotiation, end-to-end supply chain, and omnichannel. Robert’s approach to these topics combines strategy, advanced analytics/AI, and production-grade solutions. In addition, he has experience in upstream energy, algorithmic marketing, and fleet optimization.

Prior to joining BCG, Robert worked at Procter & Gamble UK for six years in various positions involving commercial strategies and launches, channel strategies, pricing and promotions, UK retailer relationship, and demand planning.

AREAS OF EXPERTISE

EDUCATION

  • BEng, first class, electrical and computer engineering, University of York

Publications and Videos

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Smarter Retailer Promotions for a Saturated Market

Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
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A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
Deep Expertise, Broad Experience