Robert Xu is a core member of BCG X, Boston Consulting Group’s tech build and design unit, as well as the firm’s Consumer; Marketing, Sales & Pricing; and Technology Advantage practices. He has global experience launching AI and GenAI solutions to transform leading retail, telco, energy, and private equity clients in all aspects of their core business operations and supply chain. Robert’s approach to these topics combines strategy and change management, AI and GenAI, industrialized solutions, infrastructure, and hardware.

Prior to joining BCG, Robert worked at Procter & Gamble UK for six years, leading iconic consumer brands.


  • BEng, Honors, First Class, electronics and computer engineering, University of York
  • Micro-electronics, Fudan University