Managing Director & Senior Partner
Rodrigo Garcia Escudero joined Boston Consulting Group in 2007 as a summer consultant and returned to the firm as a consultant in August 2008. He is a core member of BCG’s Marketing, Sales & Pricing practice area. He co-founded the firm’s digital media center of excellence, helping develop cutting-edge methodology for advanced marketing optimization.
Rod leads BCG's pricing and revenue management work for the firm's transportation & logistics industry. Rod has supported clients in a wide range of revenue optimization and commercial strategy topics with a focus on advanced analytics and economics, including sales, pricing, and channel strategy. Specifically, he has helped clients transform their customer acquisition, revenue management systems, pricing, channel strategy, customer segmentation, and product activation.
Prior to joining BCG, Rod worked for Nielsen as a product manager and led the category management services unit at Nielsen for Latin America.
When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.
To build upon their recent efficiency gains, railroads need an expanded set of management principles.