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Rodrigo Garcia-Escudero on Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level--and deliver measurable bottom-line impact.

Rodrigo Garcia Escudero joined The Boston Consulting Group in 2007 as a summer consultant and returned to BCG as a consultant in August 2008. He is a core member of BCG’s Marketing, Sales & Pricing and Consumer practices. He cofounded the firm’s digital media center of excellence, helping developing cutting-edge methodology for advanced marketing optimization.

Rod has significant experience in revenue optimization and commercial strategy—sales, pricing, and channel strategy—for a range of client sectors. Specifically, he has advised clients on an array of go-to-market topics including customer acquisition, promotion optimization, strategy development and implementation, end-to-end holistic pricing strategy, and product innovation.

Prior to joining BCG, Rod worked for Nielsen as a product manager and led the category management services unit at Nielsen for Latin America.

Areas of Expertise

  • Revenue management
  • Pricing and promotion
  • Advanced marketing optimization
  • Digital advertising
  • Marketing excellence
  • Transformation
  • Growth strategy
  • Sales force effectiveness


  • MBA, Northwestern University, Kellogg School of Management
  • BA, with honors, Universidad Argentina de Empresa
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