Partner & Managing Director
Rodrigo Garcia-Escudero on Why Transportation and Logistics Companies Must Digitize Their Pricing Function
Rodrigo Garcia Escudero joined The Boston Consulting Group in 2007 as a summer consultant and returned to BCG as a consultant in August 2008. He is a core member of BCG’s Marketing, Sales & Pricing and Consumer practices. He cofounded the firm’s digital media center of excellence, helping developing cutting-edge methodology for advanced marketing optimization.
Rod has significant experience in revenue optimization and commercial strategy—sales, pricing, and channel strategy—for a range of client sectors. Specifically, he has advised clients on an array of go-to-market topics including customer acquisition, promotion optimization, strategy development and implementation, end-to-end holistic pricing strategy, and product innovation.
Prior to joining BCG, Rod worked for Nielsen as a product manager and led the category management services unit at Nielsen for Latin America.