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Rodrigo Garcia Escudero joined Boston Consulting Group in 2007 as a summer consultant and returned to the firm as a consultant in August 2008. He is a core member of BCG’s Marketing, Sales & Pricing practice area. He co-founded the firm’s digital media center of excellence, helping develop cutting-edge methodology for advanced marketing optimization. 

Rod leads the pricing and revenue management topic for BCG’s Transportation & Logistics practice. Rod has supported clients in a wide range of revenue optimization and commercial strategy topics with a focus on advanced analytics and economics, including sales, pricing, and channel strategy. Specifically, he has helped clients transform their customer acquisition, revenue management systems, pricing, channel strategy, customer segmentation, and product activation. 

Prior to joining BCG, Rod worked for Nielsen as a product manager and led the category management services unit at Nielsen for Latin America.

Areas of Expertise

  • Revenue management
  • Pricing and discounting
  • Deal desk optimization
  • Pricing systems
  • Advanced marketing optimization
  • Marketing excellence
  • Sales force effectiveness

Education

  • MBA, Northwestern University, Kellogg School of Management
  • BA, with honors, Universidad Argentina de Empresa
Experts
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