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Santiago Aviles is a core member of Boston Consulting Group’s Marketing, Sales & Pricing practice area with over ten years of experience advising companies on how to grow their business.

Santiago is committed to helping his clients leverage digital and advanced analytics to unlock value. He works with them on pricing and promotions, revenue management, sales, personalization and advertising, marketing, multichannel strategy, and localization.

Santiago serves primarily two industries: industrial goods (transportation and logistics, manufacturing, and industrial services) and consumer (retail, consumer products, and travel and tourism). He works with publicly traded corporations and private equity firms/investments.

Prior to joining BCG, Santiago worked in private equity at Crane Street Capital and in investment banking at Morgan Stanley.

Areas of Expertise

  • Digital and advanced analytics
  • Pricing and promotions
  • Revenue management
  • Sales force effectiveness
  • Personalization and marketing
  • Multichannel strategy
  • Localization

Education

  • MBA, Stanford University Graduate School of Business
  • BS, industrial and systems engineering, Georgia Institute of Technology
Experts
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