Steve Waddell is a core member of the Health Care, Marketing, Sales & Pricing, and People & Organization practices at The Boston Consulting Group. He is BCG's global topic lead for biopharma sales, and he also leads the North America health care sector for BCG's People & Organization practice.

Since joining BCG in 2006, Steve has specialized in commercial topics for pharmaceutical and medical device companies, where he focuses on driving top-line growth through the full range of commercial levers, including sales, marketing, access, and digital strategies.

Additionally, he has deep experience in organizational design, large-scale transformation, and organizational effectiveness. He is also an expert in the firm’s Smart Simplicity methodology, which is focused on promoting greater cooperation in organizations by understanding and changing the underlying drivers of behavior.

Prior to joining BCG, he was a consultant with ZS Associates and Accenture, and a financial analyst with Eli Lilly and Company.


  • Sales force design and effectiveness
  • Go-to-market transformation (GTMT)
  • Launch excellence
  • Brand strategy and management
  • Portfolio strategy
  • Market access, reimbursement, and pricing
  • Digital strategies for commercial growth
  • Smart Simplicity / cross-functional collaboration
  • Postmerger integration (PMI) and organization


  • MBA, distinction, Northwestern University Kellogg School of Management
  • BA, summa cum laude, music, DePauw University


  • Austin Scholar, Kellogg School of Management
  • BioVision.nxt Scholar
Deep Expertise, Broad Experience