Sushmita Banerjee
Managing Director & Partner
New Jersey
Sushmita Banerjee is a core member of The Boston Consulting Group’s Technology, Media & Telecommunications practice.
Since joining BCG in 2008, Sushmita’s client work has focused on large-scale transformations, turnarounds, postmerger integrations, shareholder value creation, organization design, culture, change management, and B2B pricing. Over the course of her career, she has designed organization structures and developed incentive structures and KPIs for a wide range of companies.
Sushmita notably developed the strategic plan for globalizing the services of a major pharma company, and redesigned and executed a new commercial framework for a leading financial information company. She has also created sustainable TSR policies and investor strategy materials for a number of diversified media companies.
Before joining BCG, Sushmita worked at Unilever in India and led projects in sales, brand management, and customer development.
By shining a light into the black box of R&D spending, companies can spur innovation.
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
Digital authentication is a chore for users, but it doesn’t need to be. Solutions providers who understand that can capture a great opportunity.
The strategic choices facing studios, networks, and operators have never loomed larger.
Their markets may not be on fire, but savvy providers can differentiate their products—and boost their prospects—by addressing clients’ pain points.
Around a decade ago, executives at Kronos Incorporated recognized that customer expectations for its workforce management solutions were radically changing. The company was the leader in the workforce management license-based software solutions market, traditionally enjoying high margins, steadily growing revenue, and a solid client base around the world.
