Tuomas Rinne is a senior advisor for Boston Consulting Group specializing in the Consumer Goods and Retail practices. 

Since joining BCG in 2000, Tuomas has served the leading retail and consumer companies across Europe and Asia. In retail, Tuomas is experienced both in traditional as well as online formats in categories such as grocery, DIY, home and fashion and lifestyle. In CPG, Tuomas’s experience covers many food and beverage categories, as well as health, personal and household care, mobile devices, home electronics, and other durables. 

Tuomas has expertise in strategy and go-to-market, M&A, global operating models, revenue management and pricing, supply chain optimization, and concept reinvention. During his consulting career, Tuomas has led many large-scale transformations, both company-wide turnarounds and functional excellence programs. 

From 2012 to 2016, Tuomas led BCG's Consumer and Retail practice in Southeast Asia, serving both the leading multinational corporations as well as the largest and most leading edge companies from the region.


  • MSc, Helsinki University of Technology