Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Education
- PhD, mechanical engineering, University of Michigan
- MSc, electrical and computer engineering, University of Michigan,
- MSc, mechanical engineering, University of Michigan
Vahid Rashidi is a core member of Boston Consulting Group's Consumer practice specializing in AI topics in retail. He works with his retail clients to build AI/GenAI solutions and strategy to unlock value through AI markdowns, promotional and assortment optimization, inventory management, out of stock reduction, working capital and payment terms management, owned brand strategy, process, and ways of working.
As an AI strategist, Vahid has a record of leading global digital transformations for Fortune 100 clients from model design to enterprise rollout. He designs and implements machine learning and optimization tools that drive measurable impact. Vahid's BCG experience is complemented by his profound technical grounding from a PhD focused on machine learning and computational methods.