Partner & Associate Director
Younes Zrikem leads Boston Consulting Group’s Public Sector practice in Morocco. He is a core member of BCG’s Global Advantage practice.
Younes has extensive experience advising decision makers in government, and C-level executives in the public and private sector. He focuses on international trade, foreign direct investments, agriculture development and agribusiness, travel and tourism, and climate change negotiations.
His engagements have included supporting the Moroccan government during the COP22 UN climate change conference in designing and syndicating the Adaptation of African Agriculture (AAA) Initiative, as well as leading strategic reviews and planning for UN Women (Plan d’Autonomisation Economique des Femmes) and developing agricultural transformation plans with the Gates Foundation.
Younes has been instrumental in developing the Moroccan national agricultural strategy acceleration and transformation program, and he conducted the strategic review of the Moroccan Tourism Strategy 2020. In addition, he has led projects to create strategies for Moroccan food industries as well as agricultural and fisheries products, and he has advised the Moroccan government on the negotiation of free-trade agreements.
Before joining BCG in 2016, Younes was partner at Roland Berger Strategy Consulting. He previously worked on agriculture and multilateral negotiations in both the public and private sectors. Younes was the general manager of Azura, a leading Moroccan agribusiness company. Between 2009 and 2015, Younes was also the head of the free trade agreement committee at the Moroccan employers’ federation (CGEM).