The real battle is not competitors. This is rubbish, very abstract. When do we meet competitors to fight them? The real battle is against ourselves, against our bureaucracy, our complicatedness—only you can fight it.

Yves Morieux
Senior Advisor

Yves Morieux is the director of Boston Consulting Group’s Institute for Organization. He is an expert in corporate transformation and leads the firm's development of approaches to help organizations create the structural and behavioral groundwork for competitive change. Yves was a BCG Fellow from 2008 through 2017, and is beginning another BCG Fellowship in 2019.

Yves has pioneered new ways of organizational thinking through the development of Smart Simplicity, an approach designed in cooperation with BCG clients in different regions and industries. The basis of Smart Simplicity is creating an environment in which employees can work with one another to develop creative solutions to complex challenges. This concept includes six “smart rules” to better manage the new business complexity while avoiding organizational complicatedness. During his tenure as a Fellow, Yves’s research focused on new business complexities and their organizational implications.

With Peter Tollman, Yves coauthored the book Six Simple Rules: How to Manage Complexity without Getting Complicated, which is based on this principle of Smart Simplicity and examines how companies can embrace the new business complexity to thrive in today's marketplace. In 2013, he presented a TED talk—part of a series of talks curated by TED and BCG—about following “Smart Rules” in order to create competitive advantage and improve productivity.

Since joining BCG in 1995, Yves’ client work has focused on advising senior executives of prominent corporations and public-sector organizations worldwide on their strategies and organizational transformations.

Prior to joining BCG, Yves was a director in private research and consulting practice that specialized in applying state-of-the-art findings in the social sciences to organizations and markets.


  • PhD, industrial marketing, University of Strathclyde, UK
  • DEA, decision science and organizational sociology, Paris Institute of Political Science (Sciences Po), France
  • Postgraduate Certificate, research and quantitative skills, University of Glasgow, UK
  • MSc, Center for Education and Research Applied to Management (SKEMA), France
  • Salzburg Seminar, Austria