Lighthouse, BCG’s high-frequency data and analytics platform, allows companies to understand rapid shifts in demand, enabling dynamic planning and resource allocation during uncertain times.
In periods of high volatility, companies need to assess rapidly changing market forces and consumer demand to make the right decisions about commercial and customer investments, capacity and inventory management, and cash allocations. And they must be able to do this across varied product categories, industries, locations, and channels.
Lighthouse is a data and analytics platform built for that purpose. It captures real-time consumer and market-level signals to anticipate the evolution of demand. By combining external data from thousands of dynamic sources, Lighthouse delivers critical intelligence that provides a single source of actionable truth and guides data-driven decision making.
Lighthouse brings together BCG’s proprietary analytics to support next-generation forecasting:
These datasets and models are available in 180 countries at a high level of granularity. Fresh data can be generated daily or weekly, at the regional or even county level, allowing companies to immediately sense rapid shifts in demand.
By adding high-frequency external data to existing forecasting solutions, companies can increase accuracy by 10 to 15 points, catalyzing a shift from insufficient to high-performance forecasting and supporting high-impact business decisions.
High-frequency data and analytics can help companies improve decision making at three levels:
A global consumer goods company is using Lighthouse to dynamically adjust its 18-month plan, making faster decisions on retail footprint and workforce management.
An insurance company is using Lighthouse to improve customer risk assessment and adjust its pricing and cash collection processes.
A food and beverage company is using Lighthouse to improve the accuracy of its demand forecasting models by analyzing early indicators of demand shifts.
An automotive company is using Lighthouse to anticipate consumer demand for different types of vehicles and allocating inventory accordingly.
Companies can apply a scenario-based approach to win the battle of COVID-19. With Lighthouse by BCG, we leverage advanced analytics to help business leaders navigate demand uncertainty and volatility. We combine proprietary BCG GAMMA models, real-time leading indicators, and client internal data to give a data-powered picture of demand evolution and short-term forecasts.
Retailers will need frequent and granular data to understand spending shifts across geographies and sectors as infection rates, restrictions, and unemployment rates change.
To succeed in a volatile global economy, companies must find more precise ways to measure rapidly changing market potential to make smart decisions amid times of great uncertainty.
With Lighthouse from BCG, you can beat the competition by gaining a deeper understanding of customer demand and behaviors.
How a Lighthouse capability can help companies navigate the uncertainty.
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