BCG in Cannes

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Our Vision

BCG's presence in Cannes reflects our vision, “Agentic by Design, Engineered by Imagination.”

It captures a new paradigm for growth in the age of AI—where human creativity and intelligent design work as one, unlocking ideas, actions, and outcomes that neither could achieve alone. When these forces converge, brands act with autonomy, adapt with insight, and create with humanity.

Highlights from Cannes 2026

Rethinking Work Models for a More Flexible Future

Christian Wohlrab of deskbird explains how giving teams greater flexibility, aligning on ways of working, and leveraging workplace technology can boost productivity and satisfaction.

Rethinking Work Models for a More Flexible Future

Rethinking Work Models for a More Flexible Future

Christian Wohlrab of deskbird explains how giving teams greater flexibility, aligning on ways of working, and leveraging workplace technology can boost productivity and satisfaction.
AI Doesn’t Come in a Box

AI Doesn’t Come in a Box

Jason Day of Luma AI and Nicole Meissner of BCG X explain why scaling AI requires customized solutions, experimentation, and a clear understanding of what makes a brand unique.
A New Marketing Playbook for the AI Era

A New Marketing Playbook for the AI Era

BCG’s Jessica Apotheker explains how changing consumer research behaviors are increasing the need for marketers to focus on stronger consumer insights, content capabilities, and analytics.
Key Findings from BCG’s 2026 CMO Survey

Key Findings from BCG’s 2026 CMO Survey

Fifty percent of CMOs report making AI investment decisions, putting them in the driver’s seat. BCG’s Mark Abraham discusses what marketing leaders are doing differently.
CROs Are Making AI Operational

CROs Are Making AI Operational

Stephen Frieder of Adobe Enterprise and BCG’s Federico Fabbri discuss how AI is helping companies better serve customers, operate more efficiently, and unlock employee-driven innovation.
Avoiding Brand Drift in the AI Era

Avoiding Brand Drift in the AI Era

As content creation accelerates, Rachel Thornton of Adobe Enterprise discusses how companies can scale creative output while staying true to their brand with BCG’s Janet Balis.
Where AI Delivers Growth

Where AI Delivers Growth

BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference.
How to Realize AI’s Full Marketing Potential

How to Realize AI’s Full Marketing Potential

Chipotle CMO Fernando Machado talks to journalist Manveen Rana about ensuring brand integrity while getting the best from AI.
How CMOs Can Become Strong CEOs

How CMOs Can Become Strong CEOs

Said Differently CEO Linda Boff talks with BCG’s Sarah Hofstetter about why CMOs make good CEOs, and the qualities needed for a smooth transition.