The Edge Singapore
Finding Advantage in Adversity During COVID-19
In his guest column for The Edge Singapore, BCG’s Jaime Ruiz-Cabrero explains how companies can use times of crisis and adversity as opportunities to transform for the new reality. He outlines the steps companies can take in the short term to overcome a crisis, including cash preservation, continual scenario planning, and rapid cost-takeout. Over the long term, he advises companies to transform to unlock new opportunities through zero-based budgeting, acquisitions, and digitalization.