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John Gooch is the regional Health Care practice lead for Western Europe, South America, and Africa at Boston Consulting Group. He joined BCG in London in 1996 and has also spent time working in the New York and Paris offices.

John specializes in driving large programs focused on commercial and operational effectiveness, as well as setting up program management offices and systems.

He has broad experience in the global pharmaceutical sector, where his client engagements have covered R&D, operations, and commercial topics—particularly working with first-line leaders on both manufacturing and sales teams. He has also supported numerous postmerger integrations in the pharmaceutical industry.

In addition, John has led work with some of the world's leading hospitals inside and outside the National Health Service, and he has significant experience in consumer health care.

Areas of Expertise

  • Regional Health Care practice lead for Western Europe, South America, and Africa
  • Biopharma: sales, customer excellence, brand management
  • PMI
  • Sales force effectiveness/customer excellence
  • Change management programs
  • Reengineering programs
  • Clinical organizational design
  • Best practice in new product launches
  • Pre-launch marketing spending


  • PhD, Trinity College, Cambridge
  • MEng, first class honors, Imperial College London

Honors and Awards

  • Scholarship, ICI
  • Scholarship, Royal Academy of Engineering
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