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Taylor Smith is a core member of BCG’s Consumer practice, as well as the firm’s Marketing, Sales & Pricing practice. He is also a member of the BCG’s global consumer packaged goods (CPG) sector leadership team.

Since joining BCG, Taylor has advised clients in the retail and consumer goods industries, with extensive experience in the food and beverage, and consumer health sectors. He leads BCG’s digital, artificial intelligence, and advanced analytics work in CPG.

Taylor’s recent client work includes consumer insights-led category and brand strategies, organizational design, M&A and venturing, as well as digital and advanced analytics strategies.

Prior to BCG, Taylor worked at Lehman Brothers in investment banking.

Areas of Expertise

  • Demand Centric Growth™
  • Route-to-market strategy
  • Pricing and promotion effectiveness
  • Organization design
  • M&A
  • Digital and artificial intelligence
  • Advanced analytics
  • Transformation programs

Education

  • MBA, Harvard Business School
  • BA, Williams College
Experten
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