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Demand Forecasting Evaluation: A Single Metric for Optimal Planning

Slava Bazaliy Daniel Sack Jan Beitner Slobodan Milovanović

Whether used for planning sales of mature products in well-known channels or of entirely new products in a pioneering market, demand forecasting adds significant depth to the decision-making process. However, as with all things that concern future events, forecasting brings uncertainty to the planning process.