Emerging Challengers and Incumbent Operators Battle for Asia Pacific’s Digital Banking Opportunity

Jungkiu Choi Yashraj Erande Yang Yu Camille Jasmine Aquino

The digital banking space in APAC continues to witness growing interest and is home to 20% of the global digital challenger banks. There are five key markets in Southeast Asia, alongside India, which offer potentially fertile ground for growth, framed by positive market moves and encouraging demographics. The path forward is, however, challenging. To be successful, players, whether the incumbent banking operators or emergent new challengers, will need a nuanced and focused strategic approach that targets the specific needs and considerations of the desired market segments.