Taylor Smith
Managing Director & Senior Partner
New York
Taylor Smith is a core member of BCG’s Consumer practice, as well as the firm’s Marketing, Sales & Pricing practice. He is also a member of the BCG’s global consumer packaged goods (CPG) sector leadership team.
Since joining BCG, Taylor has advised clients in the retail and consumer goods industries, with extensive experience in the food and beverage, and consumer health sectors. He leads BCG’s digital, artificial intelligence, and advanced analytics work in CPG.
Taylor’s recent client work includes consumer insights-led category and brand strategies, organizational design, M&A and venturing, as well as digital and advanced analytics strategies.
Prior to BCG, Taylor worked at Lehman Brothers in investment banking.
Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
