Taylor Smith is a core member of BCG’s Consumer practice, as well as the firm’s Marketing, Sales & Pricing practice. He is also a member of the BCG’s global consumer packaged goods (CPG) sector leadership team.

Since joining BCG, Taylor has advised clients in the retail and consumer goods industries, with extensive experience in the food and beverage, and consumer health sectors. He leads BCG’s digital, artificial intelligence, and advanced analytics work in CPG.

Taylor’s recent client work includes consumer insights-led category and brand strategies, organizational design, M&A and venturing, as well as digital and advanced analytics strategies.

Prior to BCG, Taylor worked at Lehman Brothers in investment banking.

EDUCATION

  • MBA, Harvard Business School
  • BA, Williams College

Publications and Videos

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Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.
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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
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How CPG Companies Can Catch Up as Online Sales Take Off

E-commerce sales are growing at an explosive rate, but manufacturers of consumer packaged goods are lagging online. These companies must take action in four areas to make up lost ground.
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Unlocking Growth in CPG with AI and Advanced Analytics

Valuable insights are buried in brands’ vast troves of data. Here's how companies can use that data to go beyond pilots and achieve scale.
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