Digital: Making Any Business Crisis-Proof
While the COVID-19 pandemic has challenged leaders across the globe, a group of companies have presented better performance compared to their peers. These companies have a common trait: they successfully blend technology and human capabilities, around concise purpose & strategy, to generate superior outcomes. We call them Bionic companies. BCG automatically screened more than 6 million words in financial reports of Ibovespa index corporations to unveil evidences of digital focus and investments. With that, we ranked such companies based on the frequency that digital expressions were found on their reports – what we call digital density – and compared this score to the companies’ financial performances.