Cookies Policy

What types of cookies does BCG use? We describe the categories of cookies BCG and its affiliates use below.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Site and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.

This Site currently uses the following strictly necessary cookies:

Cookie nameSourcePurposeFurther Information
ASP.NET_SessionId
BCG
This session cookie implements a Microsoft technology which is essential for the operation of our Site. It assigns an identification number to each visitor so they can navigate the Site correctly.Required Cookie
_RequestVerificationToken BCGThis is an anti-forgery cookie set by web applications built using Microsoft technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed upon closing the browser.Required Cookie


Persistent or Performance Cookies

We make use of analytic cookies to analyse how our visitors use our Site and to monitor Site performance. This allows us to provide a high-quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Site. The information collected by these cookies is not associated with your personal information by us.

The Site currently uses the following advertising cookies from Adobe Analytics and Heap Analytics:


Cookie name

Source

Purpose

Further Information

aa_lastvisit

AMCV_####%40AdobeOrg

AMCVS_####%40AdobeOrg

gpv_page

gpv_tcmid

s_cc

s_iv

s_nr

s_ppv

s_searchTerm

s_sq

s_vn


Adobe Analytics

These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.

The following cookies are session cookies only: gpv_pn, s_cc, s_sq

The remaining cookies are persistent cookies that persist in the browser (unless deleted) ranging from 30 minutes to up to two years.

Click here for Adobe’s privacy policy in respect of Adobe Analytics: https://www.adobe.com/privacy/opt-out.html#customeruse

You may opt-out of cookies by visiting: https://bcg.sc.omtrdc.net/optout.html?optout=1&confirm_change=1.

You may also refuse the use of cookies by selecting the appropriate settings on your browser.

_hp2_id.4045573184

_hp2_props.4045573184

_hp2_ses_props.4045573184


Heap Analytics

These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked.

These cookies are persistent cookies that persist in the browser (unless deleted) ranging from 24 hours to up to two years.

Click here for Heap Analytics' privacy policy https://heapanalytics.com/privacy

You may learn more about Heap Analytics' commitment to GDPR by visiting https://heapanalytics.com/blog/company/heaps-commitment-to-gdpr-and-data-privacy

_cs_id

_cs_s

_cs_vars

_cs_ex

_cs_optout


Contentsquare

These cookies collect information to measure and understand how visitors use our Site. This includes user activity tracking on this Site, including pages visited and links clicked. These cookies are persistent cookies that persist in the browser (unless deleted) ranging from 24 hours to up to two years.

Click here for ContentSquare's privacy policy https://contentsquare.com/privacy-center/

You may also refuse the use of cookies by selecting the appropriate settings on your browser.

VISITOR_INFO1_LIVE

YSC


Youtube

YouTube is used by the BCG to store and show video content. These cookies are set by YouTube to track usage of its services.

Session or Website Functionality Cookies

We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

This Site uses the following functional cookies:


Cookie name

Source

Purpose

Further Information

akaalb_ALB_beta

akaalb_ALB_www

akaas_BCGdotComAudienceSegmentation

BCG-GEO

bcg.entity

cache

lens-flag

preferred-lens

tp

virtual-lens

RT


BCG

These cookies facilitate navigation through the site and the saving of preferences and content.

Functional cookie

cmapi_cookie_privacy

cmapi_gtm_bl notice_behavior

notice_gdpr_prefs

notice_poptime

notice_preferences


TrustArc (formerly TRUSTe)

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions.

Functional cookie

_GRECAPTCHA

Google

This cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms.

tableau_locale,

tableau_public_negotiated_locale,

langPref


Tableau

Cookies set by Tableau to remember the visitors' browser locale. These cookies are set by Tableau when a user accesses Tableau data visualisations embedded on bcg.com.

Click here for Tableau‘s privacy policy https://www.tableau.com/privacy


Advertising Cookies

Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Site, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognising that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Site and when you use their services and navigate away from our Site. Their privacy practices are set out below:

In addition to the cookies set by third parties set out above, the following other advertising cookies are also used:


Cookie name

Source

Purpose

Further Information

_fbp

_fbc

fr

wd

sb

_js_datr


Facebook

BCG uses these cookies to provide you with experiences and marketing messages based on your likely interests. The information generated by the cookies about your use of the Website (including your IP address) will be transmitted to and stored by Facebook. Facebook may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Facebook’s behalf. Facebook will not associate your IP address with any other data held by Facebook.

Click here for Facebook’s privacy policy: http://www.facebook.com/about/privacy/your-info-on-other

You may also refuse the use of cookies by selecting the appropriate settings on your browser.

AnalyticsSyncHistory

UserMatchHistory

bcookie

bscookie

lang

li_sugr

lidc


Linkedin

LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. These cookies enable behavioral advertising and analytics by LinkedIn.

Click here for Linkedin’s privacy policy: https://www.linkedin.com/legal/privacy-policy

You may also refuse the use of cookies by selecting the appropriate settings on your browser.


Local Shared Objects (“Flash cookies”) In addition to the above cookies, we use Local Shared Objects, also referred to as “Flash cookies,” on our Site. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local Shared Objects are similar to browser cookies, but can store more complex data than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personal information that you have provided on this Site, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html

HTML email web beacons

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

Use of IP addresses and web logs

We may also use your IP address and browser type to help diagnose problems with our server, to administer our Site and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.

We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics.

Cookies policy does not cover third party websites

Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website.

Changes to the Cookies Policy

We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This cookies policy was last updated on July 19, 2021.

Cookies Policy

SUBSCRIBE